Three people standing on a purple workout mat in a gym, smiling at the camera, with gym equipment visible in the background. Two men and one woman, dressed in athletic wear, pose with arms crossed.

Allp Fit

Allp Fit is a Brazilian fitness chain with gyms that offers modern infrastructure, technology, and premium services at affordable prices, democratizing access to complete health and wellness experiences through in-person workouts, group classes, digital programs, and exclusive benefits.

We expanded the brand’s visual identity using bold and dynamic visuals, incorporating trends, memes and humor. This reinforces Allp Fit’s message, that connect to a modern audience and conveys energy and movement.


Art Direction: Pedro Souza
Motion Design: Yasmin Oliveira, Marcello Morgan, Ana Barbosa
Creative Direction: Matthaus Ba
Copywriting: Kerolaine Silva

A close-up of a coral-colored telephone receiver.
A black and gray resistance band with rubber handles and metal clips.
A purple hammer with a rounded head and handle, positioned against a black background.
Two digital screens displaying promotional content for a fitness academy. The left screen shows a woman in a purple shirt with a surprised expression, with text highlighting fitness tips and the academy name. The right screen displays a photo selection interface with images of people working out and the headline 'Things that make you happy' in Portuguese.
Dumbbell with multiple weight plates stacked on a bar
Three cloud-shaped objects resembling a roll, a cloud, and a spiral, positioned against a blue sky with clouds, with Portuguese text overlayed about sending a signal, and allfit logo at the bottom.
A purple flexible silicone dumbbell with a straight handle and rounded weights at each end, isolated on black background.
Four panels featuring a cartoon cartoon breadstick with big eyes and a smile, promoting muscle training benefits. The first panel shows the breadstick with the text "Explaining the biceps with Jeitinho for you to understand." The second panel depicts a breadstick flexing its arm with the text "This here is him. His function is simple: bend the arm, secure weight." The third panel shows the breadstick resting in bed with the text "Want a strong muscle? Train + eat well + rest. (Just training doesn't solve it.)" The fourth panel features the breadstick lifting a barbell with the text "With Allp Fit, it gets much easier. Sign up and enjoy all the advantages." The background colors are purple and orange.
A close-up of a pink rotary telephone receiver.
A metallic barbell with a knurled handle and a straight weight attachment on one end, isolated on a black background.
Promotional flyers from Allfit. The first flyer features a purple background with text about a special price for membership on Mondays and Tuesdays in February, costing R$0.99, with colorful and bold font styles. The second flyer has a dark background with text about exercising being more about what the individual can endure, accompanied by images of women doing strength training and shown with headphones, emphasizing motivation and personal limits.
Close-up of a purple dumbbell on a black background.
Black and gray handheld massage tool with two handles and a curved, rope-like design
Two promotional flyers for allp fit. The left flyer has a beige background with purple and orange text that says "Minha Linguagem do Amor" and features an orange heart-shaped dumbbell. The right flyer has an orange and purple background with a black dumbbell at the top and orange text advertising various membership plans and benefits.
A promotional graphic for Allfit Academy asking about your ideal match, featuring photos of happy young people, and highlighting the benefits of training with Allfit, including relief from body aches, energy boost, and love at first dose, with a call-to-action button 'Aproveitar Agora' (Enjoy Now).
A metal barbell with a curved bar and knurled grips, isolated on a black background.
A promotional poster in Portuguese for Allfit featuring a woman in purple workout clothes. The background is orange with purple and white text.
Black and gray massage or therapy tool with two handles made of twisted rope and rubber or silicone pads at the ends against a black background.
An adjustable dumbbell with a weighted dial and a foam handle.
Two side-by-side advertisements promoting relaxation and wellness. The left ad shows a happy couple, the man hugging the woman from behind, with a purple and lavender background and playful text in Portuguese about couples who train together. The right ad features a woman sitting in a massage chair, smiling with her eyes closed, against a purple background, with text in Portuguese about skin relaxation and a statement about weekly sauna and massage.
A black triceps pushdown attachment with two ropes and rubber handles against a black background.
Two promotional posters for AllFit. The left poster features a hand lifting a gold dumbbell with the text in Portuguese: "Se treinar com benefícios Valesse prêmios, a AllFit já estaria no pódio." The background is dark with a glowing effect. The right poster has a Halloween theme with a purple background, black bat and ghost illustrations, and two women dressed in Halloween costumes (witch and mummy), surrounded by pumpkins and bats. The text includes Halloween-related phrases and event details in Portuguese.
Close-up of a coral-colored telephone receiver isolated on black background.
A silver dumbbell with a textured grip against a black background.
Fitness advertisement with a woman lifting a barbell, bold text in Portuguese, and a calculator with a woman in workout attire.
Close-up view of a coral-colored telephone handset with a background of horizontal lines in shades of cream, blue, purple, and black.
A close-up of a black weight plate on a gray dumbbell bar.
Close-up of a purple male sex toy with a textured surface against a black background.
Two posters promoting Allfit fitness program, one showing two men smiling in purple and orange athletic shirts with the text 'Now it's you who inspires him to never give up', the other showing three women smiling with the text 'Friend's Day at Allfit' and 'Because good training is training together'.
Black and gray neck massager with two padded rollers connected by a twisted rope, designed for neck relief.
Left image shows a woman in pajamas dancing, smiling, and surrounded by purple clouds, promoting an online dance class on July 31st at 7:30 PM. Right image depicts animated characters decorating a Christmas tree and opening presents in a cozy living room, with a festive Christmas theme.
A close-up of a coral-colored walking cane with a cylindrical handle.
A shiny metal barbell with a textured grip area, isolated on a black background.
Series of four fitness advertisement posters promoting gym memberships, workout routines, and fitness benefits, featuring smiling individuals in gym settings, with prominent orange backgrounds and motivational text in Portuguese.

Select Works

Digital illustration showing interconnected people, technology, and buildings representing networking and communication, with a prominent 'B' and '13' in the center.
A top-down view of a children's playground with a slide, trees, and some children playing.
A close-up photo of a fork and knife cutting into a piece of cooked fish over a yellow dish